Christina Reyes

Management of operations and marketing activities Payroll, budgets and government filings management Fundraising event development, planning and execution Supervisor - sales, IT and marketing staff Managing strategy and web development including site UX, metrics and promotion

Creating integrated digital presence and marketing strategy • Creating all content including website, sales presentations, datasheets, press releases and e-press kit • Developing content calendar and style guide • Developing social media presence • Architected and managed website build and design with Colombia-based designer

• Set up the corporate YouTube channel and optimized for search and traffic • Created video content to convey key messages and values to current and prospective clients • Preparing email campaign

• Enhancing online presence with website re-design and content re-fresh to reflect updated brand identity and strategic direction

• Advised on corporate website content and design update for improved SEO and traffic • Created plan and advised on architecture for launching e-commerce business

• Conducted a comprehensive evaluation of the client’s website and social media presence and practices; presented findings and recommendations to executive team • Implemented AdWords campaign recommendations that led to tripled impressions and Click-Through Rates (CTRs)

Managed product and event marketing for US and LatAm markets with average annual budget of $11.5 million • Wrote and managed email campaigns resulting in 12% increase in trade show leads over five years • Crafted branding and marketing sales messaging in tandem with UK-based marketing dept. • Drove Xaar brand through publication project management of industry’s first digital inkjet primer - ‘Inkjet For Dummies’

• Analyzed trends, opportunities and issues for US and Canadian account managers • Partnered with Inventory and Distribution to manage orders forecasts and shipments

Managed marketing placement and performed marketing analytics for $85 million, 60+ retail store business • Developed Swiss watch programs resulting in sales volume increases for four consecutive seasons • Created analysis tools for predicting merchandise needs and placement resulting in corp. sales award Achievements • Best Sales Performance in Watch category, 2005 season for 7% increase over previous year • Best Sales Performance in Diamond category, 2005 season for 8% increase over previous year

Managed merchandise and regional marketing campaigns for $14 million, 35 retail store business • Managed all local print advertising: product selection and page placement negotiation • Managed budgets and event planning for bi-annual sales meetings and quarterly vendor trainings Achievements • Best Sales Performance - Watch category, 2004 season for 5% increase over previous year • Best Sales Performance - Colored Stones category, 2003 season for 5% increase over previous year

• Wrote all print advertising copy as part of in-house advertising dept. • Proofed and edited all internal communications

• Purchased and maintained line of electronics accessories • Planned and coordinated all Electronics and Appliance sales training sessions in all three markets Achievements Position gained through an inter-company promotion from the in-house Ad Dept. as Copywriter

Degree in Management with Diploma in Digital Marketing

Comparative literature and writing

European history