Cíntia Lopes

• Leveraged the Metadata platform to support customers in real-time activities including audience building, ad creation, campaign management, and offer optimization. • Successfully managed ad spend over $1M across major platforms such as Google, LinkedIn, and Facebook (Meta).

• Developed and executed comprehensive e-commerce strategies, including media plans aligned with specific goals and objectives for www.Cea.com.br and APP. • Effectively managed millionary marketing budgets and campaign schedules. • Provided clear and concise briefings to agencies and media partners, ensuring excellent execution of campaigns.

• Developed and executed three comprehensive e-commerce strategies with media plans for prominent websites: www.LojasRenner.com.br, www.Youcom.com.br, www.Camicado.com.br and www.Ashua.com.br. • Managed a substantial marketing budget, ensuring effective allocation and timely execution of campaigns. • Collaborated with external agencies and partners responsible for executing individual performance channels such as SEA, paid social, and display/programmatic advertising.