Naoufal El Mohammadi

Managed and scaled Shopify dropshipping stores across multiple niches, full-funnel from product research to conversion. • Conducted winner product research to identify high-demand, low-competition. • Optimised Google Ads campaigns for Shopify dropshipping stores. • Optimised Meta Ads campaigns using Claude AI-driven analysis combined with n8n automation. • Built n8n automation workflows for reporting. • Built and managed WordPress websites, SEO setup and performance optimisation.

• Managed Google Ads and Meta Ads campaigns for Ogenies.com. • Monitored GA4 and GSC KPIs; set up and analysed Microsoft Clarity heatmaps. • Conducted SEMrush competitive gap analysis and provided UI/UX recommendations for CTA and mobile speed improvements

• Managed Meta and Google Ads campaigns for Dutch and German e-commerce brands. • Conducted on-page SEO using Ahrefs; managed GA4, Tag Manager, Search Console and MS Clarity for analytics. • Produced creative assets using Leonardo AI and Kling AI

• Conducted SEMrush keyword research, improving rankings for priority search terms. • Implemented on-page SEO, schema markup and UX enhancements, raising click-through rate (CTR). • Produced video content and SEO audits, translating findings into prioritised action plans.

• Co-founded the agency; directed SEO and SEM strategies, achieving significant growth in organic traffic and sales. • Grew social media following through organic and paid campaigns; managed content calendars. • Implemented conversion rate optimisation via A/B testing; used Google Analytics reporting to guide strategy.

• Trained and managed restaurant staff; oversaw 100+ daily transactions. • Prepared desserts and food products to brand quality standards. • Ensured health and safety compliance.

• Managed social media posting schedules, ad budgets and campaign reach. • Delivered performance reports with actionable insights.

Organised student recruitment events, generating a marked rise in enquiries. • Negotiated with vendors to reduce event costs and maximise profitability.

Processed month-end closing entries, improving reporting accuracy and efficiency. • Assisted with payroll and tax declarations, supporting financial compliance.