Connie Garofalo

Provide leadership in the development and implementation of strategies to drive growth via organic outgrowths and expansions, suggesting and validating changes, and implementing best practices and processes to ensure sustainable scalability of the business. Oversee commercial operations, including regulatory affairs, supply chain, demand planning, logistics, marketing strategies and sales, including e-commerce

Played a leadership role in guiding the future business direction while leading all international marketing activities and strategies and the EMEA sales, including e-commerce. Oversaw management processes and organization within the sales and marketing team, fostering the beginning of a digital transformation through a natural organic and cultural change. Provided thought leadership in the development and implementation of short and long-term strategies for all products and business lines.

Delivered strategic leadership and tactical planning in the development of all international marketing strategies. Led efforts to devise and execute the international A&P strategy focusing on social media, influencers, and content marketing. Delivered expert advice and guidance in the development and implementation of the brand strategy by establishing and sustaining healthy working relationships with Regional General Managers, Country Managers and CEOs of distribution companies.