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Cory Schmidt

Employee, Head of Marketing, Canto GmbH

Berlin, Germany

Skills

Team leadership
Project Management
Lead Generation
Search Engine Marketing
Search Engine Optimization (SEO)
Online Marketing
SEM
Project management
Content Marketing
Pay per Click
Google AdWords Management
writing
editing
researching
Digital Asset Management
Web Content Management
Content marketing
Online advertising
Software as a Service (SaaS)
content strategy
Email marketing
Social Media Marketing
Social Media Advertising
Branding
Digital Media Management
Mobile Marketing
Digital Marketing

Timeline

Professional experience for Cory Schmidt

  • Current , since Jul 2019

    Head of Marketing

    Canto GmbH

    • Built and lead a highly-motivated, results-oriented 15-person team • Grew inbound MQLs by 120% YoY while lowering CPL by 25% • Full rebrand of SaaS product including messaging • Personally oversaw headless website migration

  • 1 year and 3 months, Apr 2018 - Jun 2019

    Director of Demand Generation

    Canto GmbH

    • Executed a cost-effective paid strategy • Moved Canto to 1st position in Google for all important generic terms • Expanded to EMEA and APAC markets • Unified and expanded a global PR and syndication strategy

  • 1 year and 3 months, Feb 2017 - Apr 2018

    Marketing Manager

    Canto GmbH

    • In-housed many marketing functions including SEO & SEM • Executed product marketing strategy • Tech and sales partner management • Events and social media marketing

  • 1 year, Feb 2016 - Jan 2017

    Content Manager

    Fonpit AG (AndroidPIT)

    • Planned and implemented SEO strategy • Managed public relations activities • Coordinated advertorials and marketing collateral

  • 10 months, May 2015 - Feb 2016

    Content Manager

    Axonic Informationssysteme GmbH

    Digital marketing strategy heavily focused on SEO

  • 2 years and 5 months, Oct 2013 - Feb 2016

    Project Manager

    KERN Global Language Services

    Translation project management

  • 6 years and 1 month, Sep 2001 - Sep 2007

    Health Care Specialist, Combat Medic in the Iraq War

    United States Army National Guard

    15 months compulsory active duty service in the Iraq War

Educational background for Cory Schmidt

  • 1 year, Oct 2012 - Sep 2013

    Johannes Gutenberg-Universität

  • 3 years and 10 months, Aug 2010 - May 2014

    American Studies

    University of Kansas

  • 4 years, Jun 2006 - May 2010

    English

    University of Minnesota, Twin Cities Campus

Languages

  • English

    First language

  • German

    Intermediate

Wants

Strategic Partnerships

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