Costanzo Perazzelli

Lead end-to-end delivery of BI and reporting solutions across complex multi-channel environments, acting as key interface between business stakeholders and technical teams. Lead requirements gathering and translate business needs into scalable analytics solutions Design data pipelines and reporting architectures using Adverity and Google BigQuery Develop dashboards in Salesforce Marketing Cloud Intelligence (Datorama) and Power BI, ensuring usability, consistency, and reporting performance

Led the development of a BI reporting and analytics platform, integrating multiple data sources across domains Designed a centralized reporting solution for Supply Chain Project Controlling using SQL and Tableau Integrated data from R&D, sales, production, marketing, and forecasting into a unified data foundation (Dremio) Developed dashboards and analytics supporting KPI management, decisions, and reporting efficiency Collaborated with stakeholders to define requirements, KPIs, and data logic

Development of the client reporting platform through Datorama. Integration of new data, with focus on social and digital media.

Supported the transition from Excel-based reporting to a structured BI and dashboarding ecosystem in a media and advertising environment. Led the migration of reporting processes to Tableau, creating a scalable framework for campaign performance analysis. Designed dashboards for digital media campaigns across multiple channels, improving reporting consistency and usability. Defined data structures and reporting logic to enhance campaign reporting outputs.

Supported business and technical requirements analysis for BI tool selection (Power BI, Tableau, QlikView) Contributed to the design of operational risk dashboards for client proposals

Developed a data-driven solution for investment monitoring and portfolio analysis Automated reporting processes, improving efficiency and reducing manual workload