Cristiano Famà

Account Management for UK and international clients. Strategic planning for Yahoo! key advertisers, with particular focus on performance based online display campaigns. Official trainer and mentor for new hires of the Barcelona office. Training on-site for out-sourced team. Involved in the process of hiring for the account management team.

Account Management for Italian, Spanish and international clients. Planning proposals for Sales team. Pre and Post campaign assistance to clients: monitoring and optimization of insertion orders, providing solutions to issues to ensure campaign success. Campaign management, acting as the client’s main point of contact throughout the campaigns (CPM, CPC and CPA/CPL based). Coordination of all the efforts in order to execute planned delivery, working close Analysts and Traffic team.

Inside an International team, traffic management on the Italian and Spanish Yahoo! websites. Support the local Sales and Account Manager teams to ensure campaigns launch on time and on target. Responsible for the successful execution of display advertising campaigns across the Yahoo! network. This includes being the primary contact for clients and Account Managers for all creative issues and executions, ensuring accurate and efficient revenue recognition and enforcing business policy adherence.

Involved in most of Online Marketing activities of the website: -Web Analytics (Google analytics); -Email Marketing and CRM: responsibile for the weekly newsletter; reporting and optimization of emailing performances, relationship with CRM platform supplier, user profiling activities; -WebSite Content: responsible for supply and customer relationship for the “Auction” category -Reporting: monthly economic and financial reporting; --Advertising Sales: DEM, CPC and CPM campaigns. -SEO and SEM