Crystal Stafford

Manage monthly luncheons in new home communities; created “Signature New Homes” book – a 44 page book consisting of 15 of Jim Allen’s new home communities describing each house in detail, with a photo and map with directions; write monthly industry articles for Builder Architect magazine; handle all aspects of advertising in the News and Observer, Realtor.com, & the 2008 Parade of Homes; attend monthly Triangle Sales & Marketing Council meetings; manage vendor events such as the 2008 Home Builders Associati

Assist new home buyers by presenting floor plans, asking questions to better understand buyers needs, walking buyers through the sales model and current inventory homes showcasing upgrades and standard features, returning phone calls, assembling information packets, and marketing community to prospects and Realtors via email blasts and direct mail.

 Create and manage integrated marketing campaigns (direct mail, email, webinars, surveys) using NetSuite, a CRM system.  Lead generation for Direct, Channel, and OEM sales teams.  Event planner for annual User Groups in five regions of the US.  Director of Global company meetings in both the US and Europe.  Conduct market research for Channel and OEM programs.  Manager of all customer service programs and campaigns.