Daniel Fernández Muñoz

• Responsible of Myprotein P&L in Spain. • Daily and monthly sales, gross profit and new customer acquisition targets. • Elaborate the package of trade actions to be followed by the channel heads. • Analyse traffic, conversion and customer behaviour. • Full competitor analysis. • Identify growth opportunities. • Apply online campaigns to increase brand loyalty and brand awareness.

• Responsible of Multipower brand strategy in Iberia. • Monthly production and raw material buying forecast. • Elaborate and present the marketing plan to directors. • Develop the communication plan with an extern media agency. • Present new product launches and brand activation campaign to local stakeholders. • Analyse the market and identify customer needs depending on geography and sectors. • Active support in the distribution plan and sell-in and sell-out sales promotion.

• Preparation of anual budget and quarterly forecasts. • Control of the P&L with monthly report of deviations and analysis of financial ratios. • Coordination of functional areas: direction, marketing, comercial and IT. • Daily accounts, cash management, debt management and support on tax preparation.

• Accounting SOA and package promotions and report to marketing director. • Nexus between PM and KAM to guarantee a proper application of the promotions. • Direct contact with internal and external auditors.

• Accounting the incomes of the international operations and reconciliation of accounts. • Monthly sales and debt report per each region and channel: direct, online, travel agencies. • Support on administrative aspects linked to the opening of new international markets.