Daniel Hartl

Fachrichtung: Business Development, Online Marketing

As an expert in business strategy & digital marketing I am consulting German companies on how to grow by adopting Google's solutions

• Consulted 500+ SMBs of various types & sizes on how to get the best return on their Google Ads investment • Full ownership & management of a book of business with about 10€ million annual invest in Google Ads • Certified sales coach & applicant interviewer

Co-Founder - Our main goal was to support companies with their online presence - Focus on SEO, SEM, SMM and Growth Hacking -Support cutomers in their digital transformation - Project manager of a development project

Focus of research: "The effect of chatbot sentiment on user satisfaction: An experimental study in a business context"

Co-Founder Perspective (media start-up) - Broaden young citizens’ horizon by giving them access to easy understandable news that can be observed from different perspectives // project is currently frozen //

- Global services - IT - Governance - Strategy

Student assistant Student Office BWL at Institute for Market-based Management (IMM) - Consulting, career planning - Interface between professors, students and university

- Business development and sales services - Protection selective distribution

- Marketing department: Organization and implementation of the SHURE Clubtour 2014

- Kernel-based machine learning - Digital communication systems - Management in a cross-cultural environment - X-Culture project 2017

Courses: Technological Concepts for Media, Transformation and Digitization, Digital Products and Services, Electronic Markets, Electronic Commerce, Interface Design, Online Multimedia.

- Bachelor thesis: Rapid prototyping – characteristics, potentials and experiences in new product development (grade: 2.0) - Area of specialisation: management, marketing and innovation (grade: 1.6) - Minor subject: psychology (grade: 1.8)