Renzo Salcedo Rosas

Advise event and entertainment projects on commercial strategy, partnerships, digital campaigns, budget planning and performance analysis. Coordinate venues, suppliers and creative teams across multiple German cities. Use campaign and sales data to improve audience acquisition, customer communication and commercial decision-making.

Directed commercial and marketing strategy for a bicycle retail and e-commerce business, covering sales, digital campaigns, customer experience and supplier negotiations. Generated 120% ROI on digital campaigns, achieved 50%+ pre-sale rates and helped the business maintain a 4.8/5 rating across 645+ customer reviews. Negotiated national and international supplier agreements and built the Anza Riders customer community.

Led social media and digital campaigns for Peru and Chile, coordinating community management and design teams. Used campaign data to support client retention and improve marketing performance.

Developed brand positioning and digital strategy, delivering 120% ROI on campaigns. Managed influencer and corporate partnerships and supported sales-process improvements to increase visibility and commercial performance.

Created content and performance analyses for Facebook, Instagram and LinkedIn campaigns. Supported community management and digital initiatives for multi-industry clients in Peru and Chile.

Exceeded sales targets by 100%+ across customer service and mortgage channels. Advised customers on financial products, trained employees across Peru and coordinated sales initiatives with branch and regional managers.