Daniel List

Angestellt, Chief Marketing Officer (CMO), EISENHORN
Zürich, Switzerland

Fähigkeiten und Kenntnisse

Customer Experience
Digital Infrastructure
Digital Marketing
Performance Marketing
Data Management Platform
Digital Advertising
Social Advertising
Digital Analytics
Customer Journey Analysis
E-Commerce
Strategic CRM
Marketing Automation
CRO
User-Experience
App & Frontend Solutions
Strategic Planning
Agile Business Development
Requirements Engineering
Process Optimization
Brand Building
Leadership
Strategy Development
Change Management
Marketing Strategy
Marketing communication
Public Relations
SEO
Social Media Marketing
SEM
Content Marketing
Google Ads
Web Analytics
Online-Shops
Ganzheitliches Marketing
Brand-Building
Global Brand Management

Werdegang

Berufserfahrung von Daniel List

  • Current 1 year and 8 months, since Oct 2024

    Chief Marketing Officer (CMO)

    EISENHORN

  • 4 months, Feb 2024 - May 2024

    Chief Marketing Officer

    Cada Fertility AG

  • 1 year and 10 months, Apr 2022 - Jan 2024

    Vice President (VP), Marketing

    bexio ag

  • 2 years and 10 months, Jun 2019 - Mar 2022

    Head of Marketing

    bexio ag
  • 4 months, Jan 2019 - Apr 2019

    Head of Customer Experience & Digital Marketing Solutions

    Coop

    Customer Experience | Omni-Channel Experience | Digital Infrastructure | Digital Marketing | Performance Marketing | DSP | SSP | DMP | Adserver | Ad Exchange | Digital Advertising | Social Advertising | Digital Analytics | Customer Journey Analysis | eCommerce | Strategic CRM & Marketing Automation | CRO | User Experience | App & Frontend Solutions | Strategic & Media Planning | Agile Business Development | Requirements Engineering | Process Optimization

  • 2 years, Jan 2017 - Dec 2018

    Head of Target Group & Performance Marketing

    Coop

    DSP | DMP | Adserver | Ad Exchange | Web Analytics | Customer Journey Analysis | eCommerce | Integrated & Omni-Channel Marketing | Online Marketing | Campaign MGMT | Display & Affiliate Marketing | Retargeting | E-Mail & App Marketing | Strategic CRM & Marketing Automation | Strategic & Media Planning | Social Advertising & Content Marketing | Process Optimization | CR & Usability Optimization | Business Development

  • 3 years and 11 months, Feb 2015 - Dec 2018

    Head of Marketing Mondovino

    Coop

    Integrated & Omni-Channel Marketing | Online Marketing | Campaign MGMT | Display & Affiliate Marketing | Retargeting | Web Analytics | E-Mail Marketing | Strategic CRM & Marketing Automation | Strategic Planning | Media Planning | Social Media & Content Marketing | Budgeting & Controlling | Process Analysis & Optimization | CR & Usability Optimization | eCommerce | Project MGMT | Business Development | Brand Building

  • 1 year and 3 months, Nov 2013 - Jan 2015

    Leiter Online Marketing und Campaigning

    Orell Füssli Thalia AG

    Online Marketing of 3 Onlineshops (thalia.ch | buch.ch | books.ch) | SEM (SEA & SEO) | Campaign MGMT (Cross-Channel, Integrated Marketing) | Display & Affiliate Marketing | Retargeting | Web Analytics | CR Optimization | Strategic Planning | Media Planning (TV, Online, Offline) | Social Media | Budgeting & Controlling | Process Analysis & Optimization | Marketing Cooperations | CRM | Usability Optimization | Project MGMT (Brand Migration, Platform Set Up, Relaunch, End-2-End Testing) | Business Development

  • 8 months, Mar 2013 - Oct 2013

    Teamleiter Online Marketing

    Orell Füssli Thalia AG

    Online Marketing of 5 Onlineshops (thalia.ch | buch.ch | bol.ch | stauffacher.ch | zap.ch) | SEM (SEA & SEO) | Campaign MGMT (Cross-/Multi-Channel, Integrated Marketing) | Display & Affiliate Marketing | Retargeting | Web Analytics | CR Optimization | Strategic Planning | Media Planning (TV, Online, Offline) | Social Media | Budgeting & Controlling | Process Analysis & Optimization | Marketing Cooperations | CRM | Usability Optimization | Project MGMT (eReading, Brand Migration) | Business Development

  • 2 years and 6 months, Sep 2010 - Feb 2013

    Online Marketing Manager

    Orell Füssli Thalia AG

    Online Marketing of 4 Onlineshops (thalia.ch | stauffacher.ch | meissner.ch | zap.ch) | SEM (SEA & SEO) | Campaign Management (focus Cross-/Multi-Channel, Integrated Marketing) | Display & Affiliate Marketing | Retargeting | Web Analytics | Strategic Planning | Media Planning (TV, Online, Offline) | Social Media | eCommerce Department Budgeting & Controlling | Process Analysis & Optimization | Marketing Cooperations | CRM | Usability Optimization | Project Management (Social Media, Brand Migration)

  • 1 year, Oct 2009 - Sep 2010

    International Marketing Manager

    Lineupexplorers

    SEM (SEA & SEO) | Campaign Management | Display & Affiliate Marketing | Web Analytics | Strategic Planning | Media Planning (Online Advertising) | Social Media | Marketing Cooperations | CRM

  • 11 months, Nov 2008 - Sep 2009

    Marketing and Event Management

    Amer Sports | Salomon Germany

    Product Management | Event Management | Design & Production of Advertising Material | Sales | Trade Show Organisation & Support

  • 6 months, Sep 2007 - Feb 2008

    Marketing and Communication

    Amer Sports | Salomon Germany

    Project & Product MGMT | POS Marketing | Event MGMT | Trade Show Organization & Support

Ausbildung von Daniel List

  • 1 month, Jan 2017 - Jan 2017

    Multi Channel Tracking & Customer Journey Analyse

    Adzine School

  • 6 years and 1 month, Oct 2002 - Oct 2008

    Economics | Volkswirtschaftslehre

    Universität Konstanz

    International Marketing | Econometrics

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • Spanish

    B1-B2 (Gute Kenntnisse)

  • French

    B1-B2 (Gute Kenntnisse)

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