Daniela Cardoso

Independent UX and product design work across mobile apps and web - from research and concept to prototyping and usability testing. Projects include a personal finance management app (end-to-end UX process from discovery through highly detailed research, ideation, site map, and user flows) and ReadBudSwap, a book-swapping platform taken to high-fidelity prototype and usability testing. Working with real users throughout the process. Check the developed projects: https://www.behance.net/daniela-cardoso/pr

Cross-functional Project: E2E Returns Optimisation Contributed to a dedicated cross-functional team representing the Photo Studio department, with the goal of reducing product return rates. Mapped the end-to-end product journey, identified friction points across touchpoints, facilitated ideation sessions, and co-implemented solutions including size chart improvements, product description restructuring, and fit assistant enhancements. Day-to-day: · Managed image quality control across all digital e-commerc

E-commerce image retouching and quality control. Initiated informal mentorship with the UK Product Design Team Lead, gaining foundational exposure to UX/UI principles in an e-commerce context.

End-to-end UX case study from problem statement to high-fidelity prototype, covering user research, ideation, user flows, wireframing, and usability testing. Case Study: ReadBudSwap https://www.behance.net/gallery/191292331/ReadBudSwap-Discover-Read-and-Connect