Yaroslav Makovetskyi

Modus is an AI workspace for insurance brokers. Spun out of SureIn's internal tooling and now the company's core strategic bet. - Redirected the product concept before it reached the architecture. The original model treated every email as an isolated AI trigger. Research showed brokers work in cases, and the replacement model, correspondence to triage to case to tasks, has held since the MVP shipped in November 2025 and is still the vocabulary the team uses. - Designed and ran the research program from no

First designer at a digital insurance broker for German SMBs. Owned design across the self-service funnel, the internal admin platform, the client app and the marketing site. - Rebuilt the self-service funnel mobile-first after research. Contact-step conversion up 118%, business-type step to 84% completion, "Other" selections down from 50% to 10%, lead quality up 40%. The company's highest-revenue quarter to date followed. - Reframed both drop-offs before designing anything. The contact form was a trust p

SaaS for private landlords managing properties, documents and finances. Part of the ista Group. - Shipped four core features in three months, including AI-assisted invoice processing.

Agency work on client products in medtech and pensions. - Designed MVP flows for Cure, a medtech platform for prescriptions, consultations and medicine delivery. Launched in three months. - Built a unified design system across four apps and a website. - Supported a senior designer on Ihre Vorsorge, a pension portal, with page design and layout.

Founded a web studio at school with a classmate, delivering websites and apps for SMEs. Ran design, client relationships and operations. Co-founded a marketing agency in 2020 as Design Director: set the design direction for branding and creative work, hired and mentored a small cross-functional team, and owned client relationships and sales. - Designed and shipped websites, landing pages and MVPs for small businesses and startups. - At the start of COVID, worked on a remote-learning project: interviewed sc