Daniella Farkas

•Product development and brand management of hair coloration products •Assist to senior marketing management in the development of marketing strategies for Asia Pacific region •Coordinate and support Asia Pacific Schwarzkopf Marketing teams and close cooperation with the cross- functional teams (R&D, Packaging, Controlling, Production and Supply Chain) •Multi- language Artwork development, Market analysis, Salon test preparing

•Conducted detailed sales projections based on sell-in and sell-out results •Constant relationship and support of the national Sales Representatives •Designed promotional materials including print and online advertising for product presentation, •Managed product website, developed market analysis to benchmark against competition, clipping Supported the visual merchandiser – administration of finished showcases, posters, invoices and documentation, market visit to monitor product placement

•Created brand (Madrid Young) and developed online marketing strategy based on creativity and interactivity •Conducted market research to indentify market opportunities to increase sales results and customer satisfaction •Managed team of 50 people responsible for PR, marketing materials, entertainment program and logistics

Beca Erasmus