Daphne de Vitton

International Senior Brand Manager – Shaving Consulting work to support international marketing team for new product development.

Project Director for “Bonjour France” (4 direct reports) • Led and steered first ever French lifestyle promotion event for CCIFJ in Japan • Managed partnership with landmark Japanese department store, Isetan, to showcase over 100 French artisans exporting to Japan for the first time for a sales event • Created cultural partnerships, events in restaurants, wine promotion events and conferences…

Bic Asia - Singapore Trade marketing manager – Stationery, Shavers & Lighters for Japan, Korea, Thailand, Malaysia, Singapore, China and distributors • Drafted trade marketing strategy and monitored activities, adapting to local distribution: new product launch plans, instore visibility tools, assortments & planograms, promo activity • Supported local teams in their approach to the trade: training marketing and sales people, compiling and sharing best practices across Asia

BIC CIS – Russia & Ukraine MOSCOW, RUSSIA Shavers & Lighters (Direct reports: 2 in Russia, 1 in Ukraine) • Tailored European strategy to local market needs: brand and product plans, product mix and pricing adaptation, launch opportunity analysis, distribution plans • Managed operational teams in Russia and Ukraine • Led and implemented the first through-the-line communication campaign for BIC CIS • Took charge of market research and knowledge management

Category manager – Stationery, Shavers & Lighters • Implemented assortment recommendations, planograms and merchandising solutions for retailers • Supported sales and marketing teams in strategic projects: launch potential assessment, range optimizations, profitability analysis, forecasting, market research

BIC Europe & MEA CLICHY, FRANCE Product manager Stationery – Accessories & Licenses (1 direct report) • Coordinated 18 European affiliates and MEA distributors for marketing plan implementation • Fully launched range of 80 Sticky Notes and labels: market research, packaging and sales material development, pricing, communication. Supported sales in negotiations with the trade. • Managed range of the 60 accessories and all under license products (NBA, Looney Tunes, Barbie, Oxbow)

BIC France CLICHY, FRANCE Lighters & Sports sponsoring • Implemented marketing and customer promotional plans in tobacconists and Modern trade channel • Monitored and analyzed market evolutions in Nielsen panel for strategy drafting • Negotiated and implemented decorated lighter series specific to the French market • In charge of the cross-category sports partnerships for French sub