Daria Kislova

Strategic brand manager for Fats & Dairy categories (brands: "Schedroe Leto," "I Love Cooking," "Hungry Panda") across Russia & CIS. Led 360° campaigns, NPD from concept to shelf, P&L management, and brand protection. Key achievements: +28% sales in Central Asia, 100% EBITDA target in Dairy, launched "Hungry Panda," awarded Product of the Year 2024 at WorldFood Moscow, Russia's largest international food exhibition.

Led 360° marketing, agency management, and e-commerce partnerships; developed promotional strategies and visual communication tools; supported 5+ product launches driving 30% category sales growth; contributed to brand identity, corporate catalog, and marketing materials organization.

Advertising Communications Manager (Retail) responsible for full-cycle campaign development, offline communications, trade marketing, POSM, and event marketing. Launched merchandise direction from scratch, coordinated cross-functional teams, improved retail compliance with brand standards, and optimized agency and supplier processes, achieving ROl in 6 months and increased audience loyalty.

Key Account Manager responsible for end-to-end project management, trade marketing activities, production oversight, and client service. Supported launches of TRESemmé and Close Up (Unilever), ensured 120% + achievement of financial targets, and led projects awarded multiple POPAI Russia Awards for excellence in retail marketing solutions.

Managed sales documentation and client database in the CRM system, processed contracts and invoices, monitored document flow, coordinated with regional managers on deal status, and prepared reports on revenue, client activity, and plan execution.

Studied integrative special education methods focused on psychological and pedagogical work with preschool children with developmental differences, inclusive education, early intervention strategies, and child development assessment.