Dario Zampetti

Product Designer and UX UI Lead.

Lead Designer in Team, responsible for: › Research and validation of user needs through qualitative and quantitative interviews (Design Thinking workshops, one to one interview); › Leading the Video production Team. Team management; › Initial product sketch, mid fidelity wireframes and clickable prototype (Sketch, InVision, Axure); › Value proposition validation through individual prototype testing; › Conversion optimization through user tests (observation, analytics, remote testing);

I work for: Digital Agencies, Startups, Consulting groups, Products. My work methodology is based on the Design Thinking and Human Centered Design principles. › Analysis of current status-quo through KPIs and Analytics › Definition of SMART deliverables › Definition of Personas, User scenarios and Customer Journey Map › Benchmark and competition analysis › User Needs / Business Objectives, definition of the features list › Prototypes (POP, InVision, Flash, AfterEffect)

Client: ALPHABET Corporate Car Sharing (BMW Company) › UX Concept & redesign of the operative platform "e-Services" oriented to Fleet managers / Sales force / Drivers › Concept and design of new features for the global and country website www.alphabet.com MINI automotive brand (BMW Company) › UX Redesign of the social hub www.minispace.com

Information Architecture / User Experience / Digital Concept Clients: - Bayer - MINI - BMW

2011 - graphic designer for Illy Coffee s.p.a. 2010 - content manager (share point and all media platform), screen designer, motion designer for Abarth Automotive s.p.a. - screen designer for Fiat Automotive / Fiat 500 2009 - graphic designer for Martini s.p.a. - content manager with share point, screen designer, motion designer for Abarth Automotive s.p.a. 2008 - graphic designer for Martini s.p.a. (billboard, print adv, magazine)

- The UX VP/Director - Working Effectively in Cross-Functional Teams - Website Design Lessons from Social Psychology - Engaging Stakeholders to Build Buy-In - Managing User Experience Strategy

Advertising, Art direction, Digital design, Photography, Concept development.