David Baldry

Consumer products for the home design and project interior markets, operating primarily in Europe, with a global reach. Promotion to direct the commercial activities in the markets of Europe, Global Export and Projects, via an international leadership team, managing regional teams across Sales, Sales Support and Marketing functions. Directing the offices and activities of UK, DACH and Iberica region offices and the ROW & Export Sales Channel

P&L responsible category leader for an extensive range of premium consumer durables for the home and project markets. Supplying both OEM and branded solutions, across the modern multichannel world, in both B2B, B2C channels. Overseeing the full category chain functions, Marketing, Buying, Sourcing, and Supply chain.

Management Consultancy projects to assist companies to succeed in their market, despite current market conditions. Clients included: Evolution Reptiles & Pets Ltd Magimix UK Holmes Office BRITA UK Confidential client - Market research, range assessment, technical consultancy, and business case development for Stage Gate process.

Member of UK Management Team, Leading the UK and Ireland marketing function, targeting both B2B and B2C markets. PR and Media agency management, establishing strategic goals and product alignment, short and long term Marketing strategy, brand development, market/competitor analysis, product launch planning and execution, forecasting and performance reporting,

Liaising with the European headquarters, responsibilities included media planning and agency relations, event and product launch planning, new technology introduction, media development including film, web and e-mail, development and approval of UK and European marketing materials, new business and key partner development, management of BRITA sports sponsorship model and platform

Managed the distribution and promotion of a class-leading range of outboard engines. Main responsibilities included national events and conference management, point of sale design and approval, management of technician and event staff, marketing PR and event agency liaison, competitor activity monitoring, new and existing account development , budget management, stock planning, management of division head office reporting.

Key responsibilities included event & promotional fleet management, product launch planning and execution, commercial analysis, dealer management, research and development promotions, point of sale design and distribution, advert placement design approval, sponsorship and support, press management, conversion of technical information into a consumer friendly, marketable format, sourcing suppliers and assessing accessory products, budget management.