David Bouard

Within the hiring solutions department : Specs: Writing functional specifications UI/UX: Coordination of wireframes and mock-ups interfaces conception Product management: Agiles methods / SCRUM Web project management Emails: Management of product related emails revamping and development SEO: Taking into consideration SEO optimisations Surveys: Quantitative and qualitative pre and post project analysis KPIs: Daily follow-up of goals and recommendations Intelligence: Benchmarks et recommendations

Realized a quantitative survey based upon an online acquisition issue Created the questionnaire, proceeded statistical treatments, results’ analysis and recommandations

Customer reviews: optimized the submission process, implemented boosting operations Brand advocacy: created an advocacy program, implemented a recruitment process and an animation plan, settled emailing campaigns, implemented a dedicated gamified community plateform Social Media: set up fan recruitment operations, coordinated the launch of brand presence on several social networks , developed new webanalytic reporting tools

Media online / offline: oversaw a retargeting campaign, coordinated offline and online trade marketing campaigns Affiliate program: assisted the creation of boost operations, ran the program blog, reported on results Shopping guides: optimized product catalogue flows, analyzed performances Leads acquisition: monitored the operational launch of campaigns, the reporting and the follow-up Partnerships: sought partners to exchange ad spaces

Marketing