David Kaupp

- Independent development of a communication strategy for IBM Mainframe in the German market (visual concepts, expert interviews, and competitive analyses) - Independent conception of a business development solution for IBM LinuxONE in an international context, taking into account EU regulations like eIDAS & DORA) - Independent design and delivery of an internal workshop on GenAI applications (particularly Microsoft Copilot) in a sales context (use cases, governance considerations, and recommendations for d

- Optimization of the IBM product portfolio in the area of large contracts and from a financial perspective, in particular CapEx/OpEx criteria for a key account

- Analysis and interpretation of weekly Google Ads performance for all Bosch CyberCompare Google Ads campaigns - Optimization of all Google Ads campaigns through keyword analysis, A/B testing, and analysis of Google Ads recommendations - Creation of weekly reports for all Google Ads campaigns (documentation, analysis, interpretation, and proposed solutions) - Creation and optimization of existing and new tags and triggers in Google Tag Manager, as well as connecting these to Google Analytics and Google Ads

- Independent preparation of monthly reports for clients such as Mercedes Benz Vans and Bosch E-Bikes Preparation of data sets for analysis of client KPIs - Research for benchmark analyses (possible formats or suitable influencers for clients)

- Creation of newsletters, templates, campaigns, and flows in Oracle Eloqua - Conducting system tests related to the Oracle Eloqua connector with Microsoft Dynamics 365 - Testing and revising campaign pages in Adobe Experience Manager - Processing service and support requests in ServiceNow and in the project-specific Atlassian Jira and Atlassian Confluence systems - Supporting analysis and dashboard definition in Google Analytics and Microsoft Power BI

- Personal Assistance for Prof. Dr. Schmid at Hochschule der Medien - Preparation of presentations and analyses - Research on current topics - Technical support

- Preparation and execution of contract discussions and negotiations in the context of the radio station's search for sponsors - Conducting interviews in Utah and neighboring states - Writing and recording the radio program

- Creating materials for German lessons - Teaching students in group and individual discussions - Correcting tests and class assignments

Exchange semester