David Sorg

- Defining a data driven marketing strategy for the education sector - Drive Microsoft`s strategic approach for Digital Transformation - Managing multiple agencies - Building and maintaining the Microsoft Education brand in Germany - Executing and adjusting diverse marketing activities across multiple channels (offline/ online) - Lead generation and revenue goals with broad awareness and engagement campaigns - Project management - Content strateg & creation - Social Media Management & Copywriting

- Development of new marketing and communication concepts - Development of social media concepts and content strategy - Building and maintaining the brand image - Creation of external and internal target group-oriented marketing and communication materials - Development and implementation of multi-channel campaigns - Creation and delivery of performance-oriented content for social media - Trend and competition observation - Control of success and reporting

- Creating communication concepts and content across multiple channels - Consultation on adjustment and execution of multi channel marketing campaigns - Driving brand awareness and lead generation - Creative leadership & team leading - Director (commercials, music videos) - Producer (feature movie, commercials) - Budget planning and cost control

• Kampagnen- & Kommunikationskonzepte • Projektmanagement & -controlling • Kommunikationstheorie & -psychologie • Markt-, Medien- & PR-Forschung • Public Relations