David Wiesenhofer

Crisis Communication: Coordinating international Corporate PR and Company Spokesperson during company's restructuring process

Overall Responsibility for the Brand Malaguti, all Product Categories including Motorcycles and Bicycles

Creation of Malaguti Bicycles: Overall responsibility for the brand, directly leading Marketing (PR, Communications, Events, ...) and Product (Strategy, Development, Management) Main achievement: Kicking-off a Bicycle Brand from the scratch resulting in a profitable 2-digit Mio € turnover business in the second year

Setting up Bicycles Business for KSR Group; Exploring Business Potential of Bicycles for KSR Group and integration in the group

Evaluation of Group Brands for growth potential with focus on e-mobility; Product Management A-TO e-scooters

Global Sports Marketing Strategy as well as int. execution Brand Marketing, Brand Management Managing HQ team and team of national sports marketing managers Athlete Sponsoring Olympic Campaigns since 2006: Overall lead Global marketing campaigns Digital Marketing: Athlete activation campaigns (own, earned and paid channels), content creation & story telling PR: Creating and running PR Events

product sourcing trading quality control marketing & events

Product Sourcing in China für vorwiegend Werbeartikel, Qualitätskontrolle, Export

Teaching Advanced English for MA & PhD Students

Event management & logistics: Overall project lead of events, e.g.: Snowboarder Opening Kaunertal, Lords of the Boards Fieberbrunn Sponsoring: Acquisition, sponsor concepts, implementation, hospitality services, evaluation; Clients: T-Mobile, Tirol, Eastpak, Poptel ASA – Austrian Snowboard Association: Press representative as well as team lead marketing Full Service Marketing: Brand development, corporate design, media planning, direct mailings, PR; Clients: Sölden, Silvretta Nova

Digital Marketing Strategies: Data, Automation, Artificial Intelligence & Analytics

Sports Tourism