
David Wiesenhofer
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von David Wiesenhofer
- Bis heute 1 Jahr und 4 Monate, seit März 2024
Senior Global Product and Commercialization Manager
woom GmbH
- 7 Monate, Sep. 2023 - März 2024KSR Group GmbH
Corporate Communications: Corporate PR and Company Spokesperson
Crisis Communication: Coordinating international Corporate PR and Company Spokesperson during company's restructuring process
Overall Responsibility for the Brand Malaguti, all Product Categories including Motorcycles and Bicycles
- 3 Jahre und 10 Monate, Juni 2020 - März 2024KSR Group GmbH
Product & Marketing Manager Malaguti Bicycles
Creation of Malaguti Bicycles: Overall responsibility for the brand, directly leading Marketing (PR, Communications, Events, ...) and Product (Strategy, Development, Management) Main achievement: Kicking-off a Bicycle Brand from the scratch resulting in a profitable 2-digit Mio € turnover business in the second year
Setting up Bicycles Business for KSR Group; Exploring Business Potential of Bicycles for KSR Group and integration in the group
Evaluation of Group Brands for growth potential with focus on e-mobility; Product Management A-TO e-scooters
- 13 Jahre und 11 Monate, Apr. 2005 - Feb. 2019Silhouette International Schmied AG
Global Sports Marketing Manager adidas eyewear
Global Sports Marketing Strategy as well as int. execution Brand Marketing, Brand Management Managing HQ team and team of national sports marketing managers Athlete Sponsoring Olympic Campaigns since 2006: Overall lead Global marketing campaigns Digital Marketing: Athlete activation campaigns (own, earned and paid channels), content creation & story telling PR: Creating and running PR Events
- 1 Jahr und 3 Monate, Feb. 2004 - Apr. 2005
CEO
The Source, ltd. (Hong Kong & Mainland China)
product sourcing trading quality control marketing & events
- 2003 - 2005
Chief Purchasing Manager China
Trium Trade (China)
Product Sourcing in China für vorwiegend Werbeartikel, Qualitätskontrolle, Export
- 6 Monate, Sep. 2003 - Feb. 2004
English Lecturer (PhD & MA courses)
Jiangxi University of Finance & Economics (Nanchang, China)
Teaching Advanced English for MA & PhD Students
- 5 Jahre und 2 Monate, Juli 1998 - Aug. 2003
Project Manager
boarders palace marketing
Event management & logistics: Overall project lead of events, e.g.: Snowboarder Opening Kaunertal, Lords of the Boards Fieberbrunn Sponsoring: Acquisition, sponsor concepts, implementation, hospitality services, evaluation; Clients: T-Mobile, Tirol, Eastpak, Poptel ASA – Austrian Snowboard Association: Press representative as well as team lead marketing Full Service Marketing: Brand development, corporate design, media planning, direct mailings, PR; Clients: Sölden, Silvretta Nova
Ausbildung von David Wiesenhofer
- 2019 - 2019
Digital Marketing Strategies
Kellogg School of Management, Kellogg Executive Education
Digital Marketing Strategies: Data, Automation, Artificial Intelligence & Analytics
- 1994 - 1998
Tourism & Recreation Management
IMC - International Management Center Krems (Austria)
Sports Tourism
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen
Spanisch
Gut
Chinesisch
Grundlagen
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