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David Wiesenhofer

Angestellt, Senior Global Product and Commercialization Manager, woom GmbH
Gedersdorf, Österreich

Fähigkeiten und Kenntnisse

Marketing
Sports Marketing
Brand-Management
Brand management
Sportmarketing
Sponsoring
Digital marketing
PR
Eventmanagement
Management
Business Development
Produktmanagement
Social Media
Social Media Marketing
Führung
Marketing management
Marketingstrategie

Werdegang

Berufserfahrung von David Wiesenhofer

  • Bis heute 1 Jahr und 4 Monate, seit März 2024

    Senior Global Product and Commercialization Manager

    woom GmbH

  • 7 Monate, Sep. 2023 - März 2024

    Corporate Communications: Corporate PR and Company Spokesperson

    KSR Group GmbH

    Crisis Communication: Coordinating international Corporate PR and Company Spokesperson during company's restructuring process

  • 8 Monate, Aug. 2023 - März 2024

    Brand Manager Malaguti

    KSR Group GmbH

    Overall Responsibility for the Brand Malaguti, all Product Categories including Motorcycles and Bicycles

  • 3 Jahre und 10 Monate, Juni 2020 - März 2024

    Product & Marketing Manager Malaguti Bicycles

    KSR Group GmbH

    Creation of Malaguti Bicycles: Overall responsibility for the brand, directly leading Marketing (PR, Communications, Events, ...) and Product (Strategy, Development, Management) Main achievement: Kicking-off a Bicycle Brand from the scratch resulting in a profitable 2-digit Mio € turnover business in the second year

  • 3 Jahre und 7 Monate, Feb. 2020 - Aug. 2023

    Bicycles Business Unit Developer

    KSR Group GmbH

    Setting up Bicycles Business for KSR Group; Exploring Business Potential of Bicycles for KSR Group and integration in the group

  • 4 Monate, Nov. 2019 - Feb. 2020

    Business Developer E-Mobility

    KSR Group GmbH

    Evaluation of Group Brands for growth potential with focus on e-mobility; Product Management A-TO e-scooters

  • 13 Jahre und 11 Monate, Apr. 2005 - Feb. 2019

    Global Sports Marketing Manager adidas eyewear

    Silhouette International Schmied AG

    Global Sports Marketing Strategy as well as int. execution Brand Marketing, Brand Management Managing HQ team and team of national sports marketing managers Athlete Sponsoring Olympic Campaigns since 2006: Overall lead Global marketing campaigns Digital Marketing: Athlete activation campaigns (own, earned and paid channels), content creation & story telling PR: Creating and running PR Events

  • 1 Jahr und 3 Monate, Feb. 2004 - Apr. 2005

    CEO

    The Source, ltd. (Hong Kong & Mainland China)

    product sourcing trading quality control marketing & events

  • 2003 - 2005

    Chief Purchasing Manager China

    Trium Trade (China)

    Product Sourcing in China für vorwiegend Werbeartikel, Qualitätskontrolle, Export

  • 6 Monate, Sep. 2003 - Feb. 2004

    English Lecturer (PhD & MA courses)

    Jiangxi University of Finance & Economics (Nanchang, China)

    Teaching Advanced English for MA & PhD Students

  • 5 Jahre und 2 Monate, Juli 1998 - Aug. 2003

    Project Manager

    boarders palace marketing

    Event management & logistics: Overall project lead of events, e.g.: Snowboarder Opening Kaunertal, Lords of the Boards Fieberbrunn Sponsoring: Acquisition, sponsor concepts, implementation, hospitality services, evaluation; Clients: T-Mobile, Tirol, Eastpak, Poptel ASA – Austrian Snowboard Association: Press representative as well as team lead marketing Full Service Marketing: Brand development, corporate design, media planning, direct mailings, PR; Clients: Sölden, Silvretta Nova

Ausbildung von David Wiesenhofer

  • 2019 - 2019

    Digital Marketing Strategies

    Kellogg School of Management, Kellogg Executive Education

    Digital Marketing Strategies: Data, Automation, Artificial Intelligence & Analytics

  • 1994 - 1998

    Tourism & Recreation Management

    IMC - International Management Center Krems (Austria)

    Sports Tourism

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Grundlagen

  • Spanisch

    Gut

  • Chinesisch

    Grundlagen

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