Jan De Schepper


Angestellt, Chief Sales and Marketing Officer, Swissquote Bank

Gland, Switzerland


Business Development
Global Brand Management
Sales promotions
New Product Development
Direct Marketing
Account Direction and Supervision
eCommerce and mCommerce
Strategic partnerships
Sports sponsoring
Content Marketing
Digital marketing
People development
Strategisches Marketing
Online Marketing


Professional experience for Jan De Schepper

  • Current 2 years and 8 months, since Mar 2019

    Chief Sales and Marketing Officer

    Swissquote Bank

  • 3 years and 11 months, May 2015 - Mar 2019

    Marketing Director

    Swissquote Bank

    Managing the marketing and communication department with 30 passionate specialists covering all aspects of the custumer journey, from brand awareness to brand advocacy and the inhouse web agency and website development team. Responsible for the development and implementation of the global marketing strategy of Swissquote Bank and its 8 subsidiaries.

  • 3 years and 11 months, Jun 2011 - Apr 2015

    Marketing Manager - Digital/Family/Experience

    McDonald's Switzerland

    Responsible for e-commerce and the digital customer experience (Head of the Digital Steering Group), the family business, sales promotions (incl. games and contests), experience marketing, media planning, agency management, strategic partnerships and sports sponsoring. In charge of the development and implementation of a new digital ecosystem with centralised data warehouse and customer ID that enables Mobile- and Web-Ordering and other functions

  • 3 years, Jun 2008 - May 2011

    Marketing Manager - Food

    McDonald's Switzerland

    Responsible for the menu management, new product development, launch campaigns and food events (Swiss Weeks, American Weeks, etc.). Defined the product range with strategy and vision. Established a clear 4-tier pricing strategy that assured a profitable growth for the company and franchisees. Successfully launched and developed the McCafé concept in Switzerland. Launched, developed and established small and large wraps as new growth platform.

  • 3 years and 8 months, Oct 2004 - May 2008

    Account Director

    Saatchi & Saatchi

    Head of an account management group (4 – 5 direct reports) with clients of various sectors: Orange, Carlsberg, SEAT, Nestlé, Emirates Airlines, Happy Bett, Road Safety. Successfully planned and managed major national and international launch, sales and branding campaigns: TV, Outdoor, Print, Online, Direct Marketing Won 4 new business (pitch lead): Carlsberg Lite, SEAT, Cailler, Happy Bett

  • 1 year, Oct 2003 - Sep 2004

    Brand Manager

    Bacardi-Martini (Suisse) SARL

    Analyzed the competitive environment and the industry trends and revealed opportunities for brand growth. Established and implemented the annual Swiss marketing plans for Martini, Jack Daniel’s, Glenmorangie, Mateus and Southern Comfort.

  • 1 year and 1 month, Sep 2002 - Sep 2003

    Brand Manager

    Carlsberg Breweries (Feldschlösschen Getränke AG)

    Relaunched the Rhäzünser brand (packaging redesign, development of a new PET bottle, establishment of a new brand logo, adaptation of the POS material). Led the product development of Rhäzünser Plus: Idea, conception and initiation of the implementation of the first functional drink of the Carlsberg Group.

  • 2 years, Sep 2000 - Aug 2002

    Junior Brand Manager

    Carlsberg Breweries (Feldschlösschen Getränke AG)

    Successfully developed and launched the Feldschlösschen Christmas Beer. Redesigned the internet site of the Feldschlösschen brand. Developed and executed national game and sales promotion for the retail and horeca channel. Created the promotion concept for the 125 anniversary of the Feldschlösschen brand.

Educational background for Jan De Schepper

  • 1 year and 11 months, Aug 2011 - Jun 2013

    International Management

    University of Geneva

  • 12 years and 11 months, Oct 1997 - Aug 2010


    Fachhochschule Nordwestschweiz, Olten

    IPAG Ecole Supérieure de Commerce, Paris


  • German

    First language

  • English


  • French


  • Dutch



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