Jan De Schepper

Managing the marketing and communication department with 30 passionate specialists covering all aspects of the custumer journey, from brand awareness to brand advocacy and the inhouse web agency and website development team. Responsible for the development and implementation of the global marketing strategy of Swissquote Bank and its 8 subsidiaries.

Responsible for e-commerce and the digital customer experience (Head of the Digital Steering Group), the family business, sales promotions (incl. games and contests), experience marketing, media planning, agency management, strategic partnerships and sports sponsoring. In charge of the development and implementation of a new digital ecosystem with centralised data warehouse and customer ID that enables Mobile- and Web-Ordering and other functions

Responsible for the menu management, new product development, launch campaigns and food events (Swiss Weeks, American Weeks, etc.). Defined the product range with strategy and vision. Established a clear 4-tier pricing strategy that assured a profitable growth for the company and franchisees. Successfully launched and developed the McCafé concept in Switzerland. Launched, developed and established small and large wraps as new growth platform.

Head of an account management group (4 – 5 direct reports) with clients of various sectors: Orange, Carlsberg, SEAT, Nestlé, Emirates Airlines, Happy Bett, Road Safety. Successfully planned and managed major national and international launch, sales and branding campaigns: TV, Outdoor, Print, Online, Direct Marketing Won 4 new business (pitch lead): Carlsberg Lite, SEAT, Cailler, Happy Bett

Analyzed the competitive environment and the industry trends and revealed opportunities for brand growth. Established and implemented the annual Swiss marketing plans for Martini, Jack Daniel’s, Glenmorangie, Mateus and Southern Comfort.

Relaunched the Rhäzünser brand (packaging redesign, development of a new PET bottle, establishment of a new brand logo, adaptation of the POS material). Led the product development of Rhäzünser Plus: Idea, conception and initiation of the implementation of the first functional drink of the Carlsberg Group.

Successfully developed and launched the Feldschlösschen Christmas Beer. Redesigned the internet site of the Feldschlösschen brand. Developed and executed national game and sales promotion for the retail and horeca channel. Created the promotion concept for the 125 anniversary of the Feldschlösschen brand.

IPAG Ecole Supérieure de Commerce, Paris