Deborah Eichenberg

• Conceptualizing product/campaign communication strategy (Nike Free Event AGS, Zoom Event AGS, Betterforit) • Dealing with business critical issues (SB&I ) • Young & Fast Media identification & relationship management • Budgeting • Cross-category/ -departmental communication • Product Order Management • Invoicing

Digital Marketing activities: • Community Management • Conceptualizing/Coordinating social media campaigns • Collaboration/Coordination with agencies and product managers Support with the establishment of an online platform: • Support with structure, design and content generation • Creating a launch package including 360° media approach • Assisting meetings with high management and creative agencies

Analyzing Spanish and Italian wine accessory markets: • Identifying distribution channels • Conducting competitor analysis • Identifying potential business partners

Leading fellow students through business development process • Creating a business idea/plan • Collecting capital • Acquiring associates • Conducting online and offline Marketing activities

Responsible for clients’ (Levi’s, Dockers, Nike) showroom • Organizing/Following PR activities and events • Contact to journalists and clients • Collection Presentations

Assisting the Event and Marketing Manager • VIP-support • Assisting informal modellings • Modifying the customer data base

Assisting the Marketing Manager • Composing material for internal communication • Assisting with the organization of fairs Assisting the Managing Director • Take minutes in meetings • Organizing meetings and business trips

Marketing