Denis Savchenko

Development, optimization, implementation and evaluation of international Trade Marketing activities in the online and offline retail channels, including POSm, training, sell out promotions, etc. Development and implementation of the right Trade Marketing tools at key partners' channels in terms of effectiveness, ROI and sell-out Proofreading, adaptation and localization of marketing assets 3rd parties management

Retail product launching programs planning management. Awarded as Best New Product Launch Subsidiary Best market approach solutions development and implementation POSm planning, production and placement Dept structure and task mix determination: 800 ppl, 13K stores, 200 cities Budget management and control Field Force efficiency increase w/o investment Retail data portal and mobile app development Training strategy determination and programs development 3rd parties management and procurement

Merchandising department management Client service and sales management Collaboration with partners and subcontractors incl. tenders Department's tasks mix reconsideration Budgeting Business processes optimisation Training strategy and content development

Managing Trade Marketing and sales projects for market leaders within national retail. Up to 1 000 stores covered Customers engagement and client service management Department development from scratch Increase department’s yearly revenue from 0 up to EUR 1,5M Driving Company’s NPD 3rd parties management

Full cycle of field related activities management including merchandising, sales-consultancy, POSm development and regional sales logistics across Russian Federation Training and staff evaluation systems development and implementation Reporting systems digitalization Profit centre creation. Clients acquisition, services sales and key account management 3rd parties management Departments integration management within companies merging Up to 1000 stores coverage and 250 people management

Managed IT&CE client service department in leading CIS Trade Marketing agency Profit and revenue 150% increase New business acquisition and participation in tenders Project mechanics elaboration POSm concepts creation Projects setting up and management Budgeting and resources management Support units management Main customers - Xerox, Electrolux, Philips, Universal Pictures, Nikon, HP, Thomson, Kaspersky Lab