Denise Cornelissen

Dual role; as Marketer developing the Six Fingers Brand and Identity. As consultant, guiding clients through the innovation process based on a Design Thinking method. Achievement: Created the Six Fingers Brand Book, including core values, brand pyramid and positioning based on multiple team sessions. This brand book served as the basis for all marketing activity

Consulting the top 25 advertisers in the Dutch FMCG, Travel, Tech & Telco industry on how to reach their business goals by making optimal use of Facebook as media channel with the objective to increase Facebook media spend.

Adapted the international brand strategy to the local market and implemented the Dutch Marketing Plan of Dior Fragrances & Skin Care (450 SKU’s) and fully delivered on the extreme detailed and perfectionist vision of Christian Dior without allowing for any concessions on Dior’s objectives and image. Achievement: Together with a premium retailer in the Netherlands I launched the first retail e-sales channel with Dior Netherlands. With my ‘can do’ attitude I managed to

Translate product strategies to customer level, indicate business opportunities by combining qualitative GFK, quantitative Nielsen data and a shelf simulation program to deliver essential figures to create a category vision for the strategic dialog with retailers.

Supporting various brands of the Kellogg’s portfolio through assisting in building the All-Bran brand, developing consumer promotions for Kids-products (in cooperation with the European Promo Team) and ensure a successful launch of the Nature's Pleasure brand in Belgium and the Netherlands via non-mass media. Achievement: Recorded my first TV commercial for Kellogg’s in Paris.