Dheeraj Karna

Marketing Data Analyst with expertise in SQL, BigQuery, GA4, and Adobe Analytics. Delivered campaign performance analysis, funnel optimisation, and multi-channel reporting across eCommerce and B2B environments. Built Looker Studio dashboards tracking ROAS, CTR, CPL, CLTV & AOV. Optimised paid search via A/B testing, improving conversions and ROI. Delivered AI-driven analytics training generating €6,000+ revenue.

Digital Marketing Analyst driving data-led growth via GA4, Google Ads & YouTube. Boosted organic traffic by 60% through SEO and content optimisation. Executed campaigns achieving 80%+ attendee-to-enrollment conversion rates. Partnered with CEO and UI/UX teams to align landing pages with user journey insights. Led 5+ member team. Grew YouTube channel to 20K+ subscribers through audience behaviour analysis.

SEO Team Lead managing 12 specialists, delivering 75% organic traffic growth within 2 months. Built AI SEO strategies using Ahrefs & SEMrush — keyword clustering, competitor analysis, and EEAT compliance. Leveraged SQL & BigQuery for traffic and campaign data analysis. Implemented GTM and GA4 tracking frameworks. Delivered client analytics dashboards. Mentored 10+ team members on technical SEO and performance tracking.

Digital Marketing Intern (MSc practical training), gaining hands-on experience in SEO, paid campaigns, and performance optimisation for agency clients. Conducted keyword research, on-page optimisation, and link-building to improve search visibility. Monitored Google Ads, Meta Ads, Instagram & Facebook campaigns, identifying optimisation opportunities. Aligned blog posts, landing pages, and ad copy with SEO best practices to strengthen organic reach and lead generation.

SEO Executive spearheading technical, on-page, and off-page SEO strategies using competitive intelligence and high-intent keyword targeting to improve SERP rankings, domain authority, and inbound traffic. Applied Google Analytics and campaign attribution insights to optimise conversion funnels and enhance lead quality. Integrated SEO with paid media and product marketing, aligning landing pages and campaigns to maximise visibility and market positioning.