Diane Gauld

Hired to fill newly created entrepreneurial position to reverse decline in Nielsen ratings for two CBS daytime dramas. Position received minimal in-house or agency support. Provided cross-functional leadership involving both internal relations (production studios) at all levels and external partner relations (P&G global marketing, creative agencies) to accomplish business objectives. Targeted initiatives maximized annual budget of $1.5MM. Managed website analytics, search engine optimization, directed sear

Contributed to global growth in Ralph Lauren division via three new fragrance brands, these launches contributed to 27% of global net sales in 2005. Led concept development and creative strategies for packaging, merchandising design and advertising creative. Developed and executed overall brand position, strategic marketing, advertising and promotional programs to build brand awareness and drive revenue for each brand. Spearheaded and managed $16.0MM annual global advertising production and usage budgets as

Participated in global turn around of The Body Shop, Inc. Restructured organization was subsequently sold at a profit to L’Oreal, Inc. Joined start-up U.S. merchandise department and served as key executive. Immediately initiated U.S. product development and established merchandise business plans incorporating strategic objectives, profit and sales goals as well as inventory supply-chain management for $48.0MM business. Introduced new products that capitalized on market trends and reversed five straight

Exceeded U.S. annual sales projection for launch of new Ralph Lauren fragrance brand by 80%, ranked #1 for two years in category due to innovative and extensive product line. Seized opportunity to launch major new product line under the Ralph Lauren name. Team leader of project on every aspect of the marketing plan. Managed creative process of product, packaging and merchandising development. Established and executed annual marketing, promotional and advertising programs, media plans, in-store merchandis