Dikshitha Madisetty

Built partnerships with universities, student groups, and organizations to expand brand awareness and service usage. Generated growth strategies to help scale the business. Engaged with clients to understand their financial needs and recommend tailored solutions. Conducted market research to identify new business opportunities. Attended events and meetings to promote company offerings and network with potential collaborators.

As the primary representative of the SGA, I advocate for student needs to university administration, faculty, and staff. I chair all SGA meetings in Art and Design, Potsdam, ensuring adherence to procedures. I set and implement SGA goals, appoint officers, and oversee committees to maintain strong leadership. I also foster collaboration between student organizations and maintain open communication with students.

As a Marketing Liaison, I bridge the Art and Design Theory Department with the Marketing Team for organizational initiatives. I assist in organizing lecture materials and support the Institute for Design Research. As an Event Architect, I curate creative, engaging academic events. I coordinate impactful guest speaker engagements and help execute talks with influential figures like Boris Eldagsen, enhancing the university's profile. Additionally, I manage advertising for Art and Design Theory events.

Beta tested the Renderpub app, identifying and reporting bugs to enhance functionality pre-launch. Designed a range of marketing materials, including posters, brochures, banners, and social media posts. Contributed creative solutions to boost user engagement during events. Created realistic 3D spaces and renders for the Metaverse and premium client portfolios. Represented Renderpub at NASA 2022, demonstrating the product and driving pre-registrations for the beta launch.

Developed competitive in-house brands, designed and delivered marketing collaterals, product merchandise, and point-of-sale materials across offline and digital platforms. Led consumer contact and engagement programs, while independently managing and monitoring the corporate's digital presence. Successfully handled vendor/distributor management, channel sales, key account sales, and operations. A passionate team player focused on driving business growth.

Studied the strategic intersection of innovation and design, delved into advanced concepts of change management, product marketing, business management, marketing strategies, and entrepreneurship. Acquired advanced skills in leading innovation initiatives within companies, emphasizing a holistic approach to driving creativity and problem-solving across industries.