Dipl. Komm. Wirt. Dietrich Pflüger

I lead a world-class GTM team that enables large parts of our direct-to-consumer channel: acquisition, commerce/conversion, lifecycle management, data analytics

I am leading a team that offers digital marketing services: research/analytics, strategy, content production with a focus on video, social media and digital media buying.

I am leading a team that offers digital marketing services: research, planning/strategy, analytics and content marketing with a focus on video, social media an ppc based advertising.

Digital strategy and development of customer-facing applications: websites, apps, web shops, campaign assets, crm solutions. Head of the berlin based team of project managers

Global digital marketing for classical music & jazz: market research, digital planning and strategy, set up of global digital 360° campaigns, content marketing and sales marketing with digital retailers

Information architecture user experience design and creative concepts for web applications as well as consultancy of large brand and leader of the conception team

lecture abstract: http://goo.gl/4dPHS

Thema: Social Media - Marketinginstrument oder Spielwiese der digital natives?

360° digital marketing and strategy for over 60 e-commerce shops: seo/sem, display, social media, crm, partnership, content marketing, sales marketing, landing pages

360° digital marketing, content marketing, partnerships, concept development and project management for web applications: landing pages, websites, social media, crm systems

Subject: The digital transformation of the music industry from a system theory perspective.

Planning, Audiovisual Communications, Arts and Humanities