Dipl.-Ing. Lucy Setian Executive MBA

ICT Expert in various programmes

Worked with great organizations such as Edelman, the Bertelsmann Foundation, Generation Europe Foundation, Economedia Group, Axel Springer, the Sofia Echo, Wirtschaftsblatt, Malev Airlines BG, the Golden Apricot Film Festival, Parekordzagani Tzain : • Digital marcom consulting, advising on digital advertising and affiliate marketing networks • Counselling on usability and design of web platforms • Managing digital projects • Researching new media products and markets • Content development & editorial

Exploiting, developing and generating new business opportunities in the field of digital on pan-European level with great people from Roche, Essent, Volvo Group, Essent Belgium, WWF, Federation Internationale de l'Automobile, European Commission, Eurocontrol, USG People, CECOFORMA, Birmingham City university, Serious Games Institute, Grey Brussels, Fast Future and many more.

• Developed the digital media product design and service offer • Technical supervision over the first 3 roll-outs of the platform • Developed and managed marketing and PR strategy • Researched methodologies for digital literacy enhancement, popularization of social affairs via digital tools and environments: In that period AzCheta got recognized as the biggest e-media for books, reading and literature in Bulgaria

I was in the core team, responsible for the product design of the two mobile and desktop media of the company. They were the first such production on national level. I was involved in the editorial and the content delivery, the strategy behind the product and the marketing. - business intelligence analysis and strategy development

Communication Studies