Dirk Trappmann

SWISS LUXURY COSMETICS SA, brand building and distribution services DACH (Germany, Switzerland and Austria). Successfully launched GROWN ALCHEMIST, 3LAB, PEDI COUTURE; STOP THE WATER WHILE USING ME (only CH) and TEAOLOGY (Only DE).

A USD 1.3 billion global company. Responsible for the International business (all geographies outside North America) representing over 30% of global sales with 14 subsidiaries covering Europe, Asia and Latin America, over 80 distributers and 60 Travel Retail operators with 1.800 fulltime staff. Responsible for all commercial activities and all brands (Elizabeth Arden Mega Brand Skin, Colour and Fragrances, Prestige and Luxury Fragrances (Juicy Couture, John Varvatos, Giorgio Beverly Hills, etc.) and Celebri

A CHF 375 MM turnover, (2009) company in luxury cosmetics with 1,300 people, 11 affiliates. 75 distributors, production and R&D facilities. Brands: La Prairie, Silver Rain Fragrance, Juvena, SBT Skin Biology Therapy and Marlies Moeller Hair Care. Achieved consistent CAGR (Compound Annual Growth Rate) of 10,5% from 2005 – 2008 and significantly improved EBIT margin. Developed and activated the Group’s Vision and Strategy and achieved overall improved ranking and market share in 80% of countries with a stron

Largest Asian affiliate in Beiersdorf Corporation, with 1,000 staff, (400 BDF plus 600 3rd party), 9 Nivea subbrands, Eucerin, Hansaplast, Futuro and Duo and 2 production facilities. Tripled sales of existing brands in 4 years and made Nivea the No. 1 cosmetic brand with 5 Nivea sub brands and Eucerin achieving market leadership. Reported directly to Board Member responsible for Asia.

Worldwide strategic responsibility for the Beiersdorf Antiperspirants / Deodorant brands: Nivea Deo, 8X4, Limara and Gym. Nivea Deo achieved No.1 position in Europe, with outstanding financial results, breaking even in year 2 and pay back in year 3. Today one of the biggest Nivea sub brands globally. Responsible for the joint venture in Japan with Kao for 8x4 the leading Japanese Antiperspirant representing 50% of the JV’s revenues. In 1998, was given additional regional responsibility for Nivea for Men a

Beginning at JPM level and swiftly promoted to Group Product Manager, responsible for Antiperspirants / Deodorants marketing communications and implementation, innovation management, market research and monitoring.

Comprehensive experience in Sales Operations and Trade Marketing development. Completed core sales training and P&G Management Program: Mastering Organization Effectiveness and Total Quality.