Domenico Luciano

Driving the main Franchises of the Company (Mickey Mouse, Star Wars, Marvel, movies properties), actually accounting for approximately 60% of the total Company contribution. Develop Franchise Strategies and business plans, taking in consideration different needs from all the Business Areas and aggregating people and resources to maximize business results. Development of high appealing digital and social media projects able to maximize engagement and conversions on all the main platforms.

Franchise Management development, contributing to design and create this new company role. Development and implementation of the Franchise Plans, defining cross company joint strategies and aggregating activities and resources of all the different Business Areas, to fully exploit the business potential of the franchises. Launch and growth of the Marvel Universe Franchises in Italy after the Marvel acquisition.

Books Business Area management; Definition of the business and marketing strategies; Sales policies definition and execution, with a strong focus on the Mass Market Channel; Coordination of Editorial, Sales, Business to business Departments. Responsible for the Publishing Licensing Unit (business partnerships development, contract management, product plan definition, marketing plans).

Comic Magazines Business Area management with full control on P&L and marketing levers; Coordination of the Editorial, Advertising & BtB, Subscriptions Departments. Development of Synergies with all the other Lines of business; New products development and launch. Project Leader – New Business Development (Cross Countries Strategies, Joint Venture development, Mergers & Acquisitions Analysis). Development and implementation of co-marketing activities.Launch of the first 3 Disney websites in Italy.

Male Toiletry Products marketing management, responsible for P&L and all the marketing levers. Definition and implementation of the international launch plan for a new after shave product range. (Italia: Leading country).

Leadership