Dorina Somogyi

Data automation & visualisation • Developing and automating predictive forecasting model on operational performance, supporting annual operational support negotiation • Developing financial business case and building fully automated PowerBI dashboard to determine partnership profitability AI-powered insight generation • Developing fully automated, AI-powered weekly performance review, reducing reporting time by 95% • Leading IT product development business case creation to eliminate manual labour of daily

CRM campaign managment • Define segmentation and incentivisation for omnichannel CRM campaigns in the Payback ecosystem • Lead analytics teams in scoping out target definition for campaigns, fitting business objectives • Lead analytical evaluation of digital and ATL campaigns, including gamified campaigning, leveraging data in strategic decisions • Design challenges in the Payback ecosystem by defining incentivisation tresholds and prizes, driving acquisition and reactivation of customers AI modeling • Ac

Account management & Sales support • I was the on-site support in English and German for catalogue, selection and availability for 5 strategic companies ranging from small to large. • I drove sales and executed deal projects through negotiation reaching up to 212% sales compared to expected Sales campaign management • I produced best EU-wide sales during Black Friday, while managing up-to 12 deal events simultaneously in 2 categories on 7 market places • I negotiated additional selection which drove €150k

As a working student, I wrote my master thesis on the topic: "How to introduce an American niche tent company on the European market?" with the score 9.3/10. I have conducted macro and microeconomic analysis, first-hand customer research, which I statistically evaluated and developped a 3-step expansion plan taking into account the longetivity and financial implications of the plans.

I was overseeing the daily procurement requests of the German market for Hertz. I was responsible for procuring the items and fuel quantity Hertz needed. I was responsible for taking over the functions from the competitor and as part of a team of six, we oversaw the transition process between the two companies.