Duc Nguyen

• Lead the development and execution of a robust pricing strategy • Customize pricing models and strategies tailored to specific market dynamics and product categories • A/B testing for margin growth and order development • Build a comprehensive knowledge of the assortment and identify measures to optimize performance on a category level • Collaboration with different teams to ensure seasonally coordinated pricing

• Development of the regional price strategy and implementation for the Nordics region • Analysis of the sales figures of the individual areas and identification of optimization potentials for growth and earnings increase through targeted pricing • Managing the entire operational pricing process for online shops • Conduction of competitive pricing • Continuous optimization of prices based on the price-selling function and the competition in close cooperation with the central pricing team

• The main assistant for the "Best Brand Project" • Collect and analyze Business Retail and Consumer Panel Data • Analyze digital consumer survey data for ad hoc requests • Create reports of survey analyses and presentations for stakeholders • Conduct statistical reports for consumer experiences in the German market • Researches designing with concepts and statistical approaches

• Support and assist pricing strategy and sales for adidas outlet stores in Western Europe • Create and maintain pricing data for Western Europe Market • Analyze sales and business analysis for strategic planning • Create weekly, monthly sales performance reports of products and stores • Collaborate with business units for business development and pricing strategy • Analyze market competitiveness for pricing strategy and retail planning • Marketing calendar management and execution