Evgeniia Plotnikova

• Worked out development strategy and concepts of anchor commercial objects on a land plot of 1000 ha, which allows to increase residential prices by 15% • Defined the most effective real estate segments for the image of the future project using market analysis and international benchmark analysis • Developed marketing specifications for 70 ha of anchor zones • Coordinated cross-functional project groups to ensure alignment from concept to realization

• Worked out and implemented recommendations on commercial concept optimization including increasing GLA, improving tenant mix and rental terms, leading to 20% increase of rental income • Systematized data and developed analytical reports on commercial real estate for management decisions • Conducted complex analysis (Big Data, performance of tenants, quantitative and qualitative research, commercial real estate and benchmark analysis) to define points of growth • Introduced tenant turnover control and CRM

• Developed strategic recommendations and >30 commercial real estate concepts for leading development companies including functional zoning and layout solutions • Managed real estate development consulting projects: from initial client brief to final solution presentation, including coordination of project teams • Managed comprehensive project analytics including market research, feasibility studies and quantitative research to provide the most efficient business recommendations and solutions to clients

• Led commercial consulting projects and developed commercial concepts for real estate objects, from idea to functional zoning • Conducted market analysis and feasibility studies to identify opportunities and shape development strategies for commercial properties • Coordinated project groups, prepared and presented detailed analytical reports to support decision-making and maintained direct communication with clients

• Developed more than 100 commercial concepts of real estate objects for leading development companies including functional zoning, and layout solutions. 80% of projects are realized • Conducted complex real estate market research and analysis, feasibility studies, managed field research projects from start to finish to validate development concepts and strategies • Prepared and presented analytical reports and strategic recommendations to clients

• Received more than 50 LOIs during pre-brokerage and preparation of market launch of a luxury shopping mall. Conducted market potential analysis, prepared presentation materials • Conducted retail real estate market research and prepared monthly reports to identify best practices, trends, current formats, and lease terms • Managed a specialized web resource about shopping centers aimed at attracting potential clients for the company