Duygu Keskin

• Serve as the key point of contact for clients, leading on strategy and helping mature their experimentation programs. • Develop and operationalize successful personalization strategies using various data sources. • Implement tracking concepts, create result analysis reports, and analyze experiments to drive testing strategy. • Develop and validate optimization hypotheses using A/B testing.

• Create on-site communication strategies to enhance user experiences. • Develop and implement experiences to improve user satisfaction. • Conduct testing and validation processes to deliver optimized solutions. • Analyze data and prepare detailed reports, sharing insights derived from the data.

• Creating and developing digital marketing strategies for brands (SEO, SEA/SEM, CRO). • Collaborating directly with internal stakeholders to address technical issues, improve processes, and serve as a customer consultant for the product team. • Generating successful advertising campaign ideas that align with overall marketing objectives and foster strong customer relationships. • Offering campaign insights and reporting while maintaining continuous performance tracking against client objectives.