ENTAO ma

- Played as Costco China's e-commerce product manager, analyzed China's market situation, built up the requirements pool, and collaborated with the US development team to implement features and boost functions. - Work out a series of China-for-China e-commerce solutions, including UI/UX optimization of the WeChat mini-program, integration with the local 3rd online payment gateway, integration with the local membership system, and adaptation of the government subsidy program in 2024/2025.

- Promoted the digitalization of traditional wholesale, streamlined procurement, production planning, sales promotion, and customer care processes. Implementation of ERP, SCRM, sales PDA, customer self-service devices, AI-aided merchandise searching tools, and data analytics tools. - Managed to establish a new B2B e-commerce named GoldXiaoYu(www.jinxy.com.cn), providing domestic retailers with a wide range of jewelry products and supporting services.

- Boot digital transformation of the company’s core businesses and take the primary role in running e-commerce, supporting the company’s listing in the Chinese stock market in 2021. - Deliver a digital assistant toolset to over 400 chain stores, facilitating in-store task management, salesman e-learning, marketing campaigns, and customer care.That contributed to a 30% rise in annual sales conversion rate in physical stores and recruited over 1.5 million new potential customers in 2021

- Architect and implement the digital platform to carry the main businesses of over 70 commercial complexes, supporting their leasing operations, tenant management, and recurring financial settlement. - Created a new cosmetic e-commerce named MLH and acquired an annual GMV of 80 million in 2018 by introducing the O2O scenario to 30 brand stores and promoting sales with live-streaming influencers,

- As one primary member of the Retails consulting team, served over 10 customers by analyzing specific digitalization needs, proposing business blueprints, and delivering IT solutions. - Involved projects: Nanjing PCMall 3C chain stores(budgeting and planning solution), and Beijing Wangfujing department stores(E-Commerce solution); SAP ERP for Shirble department stores, Chengdu commercial group, Chengdu RenHe department stores, and Inner Mongolia commercial group.

- Presales of business solutions. Customer development. - Led and implemented SAP ERP solutions for the following customers: Embraco Beijing compressor factory, Luzhou Laojiao liquor brewer, Hynix-ST semiconductor Wuxi factory, and April Richao paper company.

- Analyze regional sales data and optimize system solutions for manufacturing processes. - As an internal analyst, participated in the full engagement of ERP projects for Coke&Kerry beverages company and Coke&SCMC bottling plants.

SJTU is No.46 in the QS World University Rankings 2023. Attend active and practical Courses in Shanghai and Shenzhen.

No.46 in QS World University Rankings 2023