Ece Derdiyok

Led end-to-end CRM marketing strategies focused on customer engagement, retention, and loyalty. Managed campaign planning, audience segmentation, targeting, execution, and performance analysis across CRM channels. Leveraged customer analytics, A/B testing, and data-driven insights to optimize conversion, campaign effectiveness, and customer experience. Collaborated with cross-functional teams to translate business objectives into impactful CRM initiatives.

Developed data-driven CRM strategies to increase customer engagement, retention, and loyalty. Analyzed customer behavior, segmentation, and CRM channel performance to optimize campaign effectiveness. Managed A/B testing and campaign performance analysis to improve conversion rates and customer experience. Leveraged analytics and technology to support customer lifecycle management and deliver actionable insights for business growth.

Planned seasonal collections for the EU region by defining product assortment, pricing, quantities, and lifecycle strategies. Partnered with Merchandising, Design, Buying, and Sales teams to execute commercial product plans. Analyzed sales performance, pricing architecture, and assortment efficiency to optimize product mix, support strategic decision-making, and maximize commercial performance across regional markets.

Managed merchandise planning and allocation through sales, stock, and inventory analysis across international markets. Forecasted demand, optimized inventory levels, and developed seasonal sales budgets. Collaborated with cross-functional teams on assortment planning, pricing, markdown, and shipment strategies. Monitored KPIs, gross profit, and market trends to drive commercial performance and business growth.