Edith Saladin Bagda

Managing 4 internal boutiques in Switzerland, 27 staff, 6 direct reports

Heading marketing department of Montblanc Switzerland, managing 5 employees Implementation of international marketing strategy to Swiss market through retail marketing, media buying, PR, events, visual merchandising and training, 70 POS, 4 internal boutiques

Heading the international Marketing department of 10 employees, incl inhouse design, merchandising and digital media team. Conception and production of all marketing tools (all visual content, advertising, PR, digital and social media, SEM&SEO, CRM, packaging and point of sale materials). Supporting the go life of Ecommerce website.

Heading the international Marketing department of 15 employees, including design team, POS/merchandising team, coordination team. Developing and producing all marketing tools for 6 international brands (Cerruti Timepieces&Ornaments, Esprit time&jewel, PUMA time, Pierre Cardin Time&jewel couture, Carrera Watches, EDC jewelry) including advertising, catalogues, web, packaging, in-store presentation (incl furniture), sales accessories, GWP.

Project Manager in the worldwide leading design and branding agency (WPP group), managing accounts for international clients such as Procter&Gamble, Henkel, Danone, ReckittBenkiser, Philipp Morris, Kraft, Pernod Ricard. Account management, coordination of design teams, international customer relationship management, brand repositioning, research and market studies.