Edoardo Abis

Lead the commercial and marketing strategy for Never.No's social engagement platform STORY. STORY is a curation, moderation and publishing platform for managing real time engagement with social audiences. It enables comments, images, video, polls, and trends to be filtered, moderated and published to live TV, advertising creative and digital channels. See some of our latest work here http://www.never.no/our-work/

Developed the brand globally, Increasing participation across all projects. Created a responsive digital platform to drive DTC retail revolutionising partner projects while driving sales from offline to online. Recognised for expertise surrounding product / channel marketing, market segmentation, marketing communications, competitive intelligence and marketing research and analysis. Drove growth opportunities and ensured profitability.

Increased turnover of sports department 2 fold through effective account management. Secured a new long term commercial deal with major UK rights holder across a wide spectrum of rights. Pitched and secured first world feed outside broadcast for a European sports event. Led rights acquisition requirements in key areas across the business, alongside the development of new business opportunities and generation of new commercial revenue streams for both the partner and Perform.

Forged, maintained and nurtured strong internal / external relationships, conducive to business development. Increased turnover by implementing a brand licensing program for a top ten FAPL team. Secured multiple global sponsorship deals. Drove the negotiation and strategy with key accounts and led the growth of commercial relationships.