Eduardo Christian López Alvarez

• Development and agreement with the NSO / Importer of the short, middle and long term VW strategy, regarding:  Training  Customer and Dealer Satisfaction Goals  Network development  Employee´s motivation programs  Standards and Processes • Development and setting up of Customer Satisfaction Measures (Campaigns, Events, Marketing activities, customer care actions, etc.) • Establishment, Agreement and support during the implementation of a Business Plan with the NSO / Importer • Analy

• Support in the creation of a strategy for the implementation of an international Fleet Contract in the wholesale business • Analysis of individual markets (fleet customers, brands, regional economic situation, etc.) and their relevance in the wholesale business • Coordination and analysis of information flows at the HQ level • Search of Inter-continental synergy. • Identify Key drivers in the fleet market worldwide

Marketing & Customer Phycology

Marketing