Eduardo Pereira

• Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Collaborate with agencies, brand embassadors and other vendor partners

• Plan marketing and branding objectives; • Prepare marketing strategies alongside other company executives and staff; • Develop product in cooperation with Chinese manufacture according to the project demand enabling the product for the Brazilian market; • Prepare and adhere to budget.

Lenovo – Brazil Product Marketing Manager – Monitors & Accessories - E2E Management of all portfolio Think monitors and accessories for corporate business. - Business strategies and projects implementation. - Pricing and business development. Lenovo – P.R. China Product Marketing Manager – Brazil and Latin America - Daily support to Lenovo operations in the Latin American region.

- Idealization and execution of the business plan to enter the Brazilian market. - Established partnerships with the biggest companies in the segment in Brazil - Achieved market share growth from 0.5% to 15% in only 6 months

- Marketing management. - Management of the career travel business and the N.E. Hotel Beijing. - Management of the 2008 Beijing Olympics project – involving 3 hotels, 500 guests, 50 subordinates. - Creating partnerships with international companies in the youth travel market. - Idealization and coordination of business model. - Representing China in several youth travel market fairs in the world.

- Creating new business and partnerships. - Promotions coordinator. - Special projects coordination and planning in leading film productions like: Spider-man, Terminator, The Fast and the Furious & others. - Updating the website sonypictures.com.br. - Direct marketing coordination. - Events and PR coordination and planning. - Budget control. - Coordination of internal communication.

- Marketing in telesales and sponsorship.

- Creating promotional tourism packages and development of destinations.

- Assisting the organization of the national motorcycle and motocross championship in races across the state.

General Management