Eemaan Raja

• Grew an audience of 6k+ across Instagram, TikTok, and YouTube over the course of 7 months. • Produced, filmed, and edited 400+ short and long form content, achieving 1.1M views and an engagement rate of 11-14%. • Increased overall video reach by 200% within 4 months and utilized analytics tools (Instagram Insights, TikTok Analytics, YouTube Studio) to track performance, optimize content, and refine strategies.

• Managed META Ad campaigns for DACH, ROE, and the USA region with over €1M spent per year. • Developed content for organic and paid search traffic in 15+ European languages. And increased visibility and reach by 60% and overall sales by 70% through performance marketing. • Hired and managed a marketing team of 6, working on traditional out-of-home marketing such as radio, posters, press, and email.

• Executed branding strategies that boosted their online presence by 40% across key platforms such as LinkedIn, YouTube, and the company website. • Handled social media content strategies and designed branding materials (infographics, brochures, etc.) • Redesigned and optimized career page UI and increased stakeholder engagement by 40%.

• Designed investor and marketing pitch decks, including decks that secured €16M funding for Series A. • Designed corporate identity, company website, and all in-house branding and product packaging. • Introduced new CRM platform, HR processes, communication streams, and team-building activities that increased productivity by 30%.

• Assisted with website UI design and daily maintenance, and design renditions. • Designed posts and stories for social media and other design collateral for print.

Visiting associate faculty member along with Marc Cairns at BNU Summer Semester 2020. Designed, developed and taught a three month long course 'Public Art Practice in Placeshaping'.

• Account/ Client manager for major clients, Jazz, PTC, World Bank, Telenor, Karachi Electric, PTCL, etc. • Project manager for 2 roadshows for Digital Pakistan Jazz in major cities, Islamabad and Karachi. • Managed multiple departments and in-house teams, i.e., video production, design, content, and events. • Streamlined processes & optimized flow between 3 departments, cutting down processing time by 60%.