Eilyn Meneses Villabona

• Market development lead for ecosystem programs within Henkel Additive Manufacturing Initiative • Responsible for the complete go-to-market plan and implementation of Henkel AM ecosystem programs • Accountable for maintaining and developing strategic alliances • In charge of portfolio road mapping and application development • Lead M&A for scoping and planing of relevant programs

• Responsible for screening of relevant 3D Printing markets for entry, potential acquisition targets and defining opportunities for the Global Henkel 3D Printing Program • Develop and maintain strategic alliances at potential customers and/or partners • Develop and align business plans supported by the input of the cross-functional project/transaction team • Responsible for M&A projects from initial screening to commercial assessment • Support design of Go-To-Market strategy and commercialization models

• Responsible for developing the strategies to penetrate the market with new technologies • Identify market trends, technology developments and expectations • Drive product portfolio development

• Developed a CRM strategy for cloud computing services, based on the outcomes of a market research amongst global key and potential SAP AG customers and competitors

· Led the Global Feminine Care products research for the Naturella portfolio in LA, Asia and CEEMEA · Defined global innovation pipeline and portfolio based on consumer needs and benefits differentiation · Translated consumer insights into technical product requirements · Led product technical qualification (formula definition, stability testing, consumer tests, product registration and technical claims support) for initiative readiness before launch

· Led LA Feminine Care products research for panty liners · Responsible for new global product technologies qualifications and introductions in Latin America · Built consumer predictive models based on sensory and quantitative techniques · Developed technical support and strategy for advertising materials as initiative technical leader

· Developed a technical demonstration for the Global low income consumers Oral care program · Supported the laboratory quality and good manufacturing practices

· Supported industrial safety systems and good manufacturing practices audit Updated industrial safety systems for the line and wastewater plants Led the good manufacturing practices guidelines refreshment training for plant technicians

Innovation Management, Consumer Behavior, International Marketing