Rob Archer

is working from home. 🏡

Angestellt, International Business Development, Hochland Group

München, Germany

Skills

Category Management
Consumer Insights
FMCG
Analysis
Trade Marketing
Sales
Syndicated Data
Grocery
Lebensmittelindustrie
Reporting
Consumer products
Management
Project Management
Database Management
CPG
IRI
AC Nielsen
Trends
Forcasting
Budgeting
Cost Control
Shelf Schematics
Segmentation
Analytics
Competitive Analysis
Market Research
Strategy
Account management
Spcae Management
Merchandising
Brand Development
Brand Loyalty
Consumer behavior
CRM
Data Analysis
Unbefristete Aufenhaltsgenehmigung fur Deutschland
German Work Permit Unlimited
Arbeitserlaubnis in Deutschland Unbefristet
English
German
Permanent German Resident
Consulting
Product Development
Produktmanagement
Private Label
Brand
Brand strategy
Retail
Marketing
Key Account
International sales
Key Account Management
Sales management
Sales & Marketing
Product
Business Development
B2B
Pricing
MS Office
Sales strategy
Sales experience
Contract Negotiation
International Logistics
International Business

Timeline

Professional experience for Rob Archer

  • Current 6 months, since Jan 2024

    International Business Development

    Hochland Group
  • 1 year and 1 month, Jan 2023 - Jan 2024

    Sales Manager European Markets

    Bard Valley Date Growers

    Sales of Natural Delights branded Medjool dates and date based products from Bard Valley Date Growers for the entire European market as well as Food Service, Industry (ingredients) and Private Label.

  • 6 years and 1 month, Jan 2017 - Jan 2023

    Head of International Business Development

    Hochland Deutschland GmbH

    I am responsible for private label sales and marketing activities for our strategic retail partners in the USA, Australia, England, France and China.

  • 3 years and 8 months, Mar 2013 - Oct 2016

    Store Manager

    Starbucks Coffee Deutschland GmbH

    Guest and product loyalty Increase most valuable customer base through loyalty card program In-Store marketing, merchandising and promotion execution and analysis Directly responsible for Budget and Profit & Loss Statement Increase sales and profitability Control labor and inventory costs Store operations and procedures ensuring quality and service standards Build, develop and coach a successful team of partners

  • 8 years and 3 months, Jan 2005 - Mar 2013

    Category Mangegment, Trade Marketing & Consumer Insights Consultant

    Ready Pac Foods, Inc.

    Develop brand and sales strategies within cross functional teams. Key account presentations. Market Research and Trend analysis using syndicated and internal data sources. Business review presentations. Develop customer loyalty targeted marketing programs. Product assortment analysis and optimization. Promotional and profit analysis. Contract bids and forecasting. Database management, including hierarchy and segmentation development. Cultivate client relationships with key decision makers.

  • 5 years, Feb 2000 - Jan 2005

    National Account Manager

    Advantage Sales & Marketing

    Manage Dole Fresh Cut Salads for a Kroger National Develop sales strategies based on national trends and retailer internal data Create sales presentations and business reviews Assortment and shelf management for all divisions of national retailer Corporate Advisor for salad and lettuce commodities Cultivate relationships with retailer top management

  • 2 years and 2 months, Mar 1996 - Apr 1998

    Store Manager

    Pet Supplies Plus

    Daily store operations, performance and conditions New store openings, existing store expansions, optimize store layouts Negotiate pricing and costs with distributors and vendors Product pricing and promotions and merchandising

  • 2 years and 1 month, Mar 1994 - Mar 1996

    Assistant Store Director

    Super KMart Center

    Daily operations and conditions of newly developed Hypermarket Responsible for Grocery, Produce and Customer Service departments Setting individual department sales, gross profit and labor goals New store openings (store set-up, hiring and training of staff) Employee career development and discipline

  • 8 years and 11 months, May 1985 - Mar 1994

    Assistant Store Manager

    Cub Foods

    Daily store operations and conditions of mass market grocer Directly responsible for Produce and Customer Service departments New store openings (store set-up, hiring and training of staff) Budgets ,Sales and Gross Profit goals Employee career development and discipline

Languages

  • English

    First language

  • German

    Fluent

Interests

Mountain Biking
Music
Art
Travel
Golf
Science
Fine Food
Cooking
Hiking
Travel

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