Rob Archer

Sales of Natural Delights branded Medjool dates and date based products from Bard Valley Date Growers for the entire European market as well as Food Service, Industry (ingredients) and Private Label.

I am responsible for private label sales and marketing activities for our strategic retail partners in the USA, Australia, England, France and China.

Guest and product loyalty Increase most valuable customer base through loyalty card program In-Store marketing, merchandising and promotion execution and analysis Directly responsible for Budget and Profit & Loss Statement Increase sales and profitability Control labor and inventory costs Store operations and procedures ensuring quality and service standards Build, develop and coach a successful team of partners

Develop brand and sales strategies within cross functional teams. Key account presentations. Market Research and Trend analysis using syndicated and internal data sources. Business review presentations. Develop customer loyalty targeted marketing programs. Product assortment analysis and optimization. Promotional and profit analysis. Contract bids and forecasting. Database management, including hierarchy and segmentation development. Cultivate client relationships with key decision makers.

Manage Dole Fresh Cut Salads for a Kroger National Develop sales strategies based on national trends and retailer internal data Create sales presentations and business reviews Assortment and shelf management for all divisions of national retailer Corporate Advisor for salad and lettuce commodities Cultivate relationships with retailer top management

Daily store operations, performance and conditions New store openings, existing store expansions, optimize store layouts Negotiate pricing and costs with distributors and vendors Product pricing and promotions and merchandising

Daily operations and conditions of newly developed Hypermarket Responsible for Grocery, Produce and Customer Service departments Setting individual department sales, gross profit and labor goals New store openings (store set-up, hiring and training of staff) Employee career development and discipline

Daily store operations and conditions of mass market grocer Directly responsible for Produce and Customer Service departments New store openings (store set-up, hiring and training of staff) Budgets ,Sales and Gross Profit goals Employee career development and discipline