Elena Marchesi

Responsible for growing the business in the Luxury, Premium Fashion and Fast Fashion brands (Burberry, Coach, Emporio Armani, Michael Kors, Versace, DKNY, Polo Group, Vogue Eyewear, Armani Exchange) • Business owner actively influencing business performance • Product and assortment expert • Media plan & digital • Celebrities/Testimonial management • Define trade marketing strategies by market • Budget management Achievement: Vogue Eyewear launch in Thailand, Cross brand campaign Luxury & Premium

• Support Global Brand Managers for Brand Position & Portfolio Strategy, Consumer Insight Plan, Communication Strategy, Brand Promotion Strategy, Identity & Packaging development • Development of International campaigns in Europe and Asia (Japan, Philippines, HK) • Event Management in Europe and Africa Achievement: Product Design, Brand and Product Communication, Account management.

• Special Project management to launch the cultural and entertainment product offer: business case and sales forecast, micro-website design and content development • Responsible for the Italian market: local campaigns implementation, mobile application development, website’s innovation, CRM programs development. Achievement: Italian website launch, Alain Chamfort Gold Record, Charelie Couture (6.000 copies in 1 day)