Emma Macdonald

Oversee strategy for 10 medium to large clients. Well known international brands. Focused on the US, US Hispanic & Latin American markets. Manage 12+ people across the New York and San Francisco offices Involved in developing new business pitches Participated in international research project in Dusseldorf, Germany Prioritise efficiency, growth and creativity for both my clients and team members

head of client strategy and communication lead strategy development for SEO, Paid Search, Email Marketing, Social Media business development lead training & development lead. promoted and facilitated knowledge share and continual learning.

Responsible for the research, implementation, management & performance of all PPC accounts inc Adwords, Yahoo & Facebook. Total number of accounts averages at 60. I also write SEM related blog articles that can be found at www.onlineblog.com and monitor industry news regularly. Ownership of new accounts from day 1 compiling highly relevant keyword lists, optimal account structures & compelling ad copy. In conjunction with setting up Google Analytics accounts for tracking and analysis purpose

At the Search Works I developed my online marketing skills with particular emphasis on PPC management. I was the first point of contact for clients. I managed some of the UK's biggest companies with monthly budgets in excess of £500,000. My experience was mainly focused on clients within the Financial & Retail industries. During my time at The Search Works I obtained my GAP qualification, MSN Professional Qualification, IPA Leg Regs & IPA Foundation Certifications.

Marketing