Emmy Chow

- Set the structure of financial models and gather the data necessary to build the models by: (1) pulling data from the data sources (2) instructing Business Intelligence to pull data, and (3) creating templates for the Regional business leads to complete - Manipulate the data to build clear, detailed, and dynamic models that are easy to update based on manager feedback - Work on ad-hoc projects and analyses

- Provide data insights to design email marketing A/B experiment, and conduct statistical test measurement and post-experiment deep-dive analysis - Lead the entire process of analyzing email channel performance, and customer behavior trends to help drive Groupon global email contact strategy. From data pulling, to data manipulation. - Act as a liason working with Business Intelligence team and drive business requirements to build email data infrastructure and ensure email data integrity

- Entwicklung von Strategien zur Kundenbindung und Kundenwertsteigerung - Verantwortung für die Konzeption, Realisierung und Weiterentwicklung von Dialogmarketing-Kampagnen und deren täglicher Optimierung mit Schwerpunkt E-Mail Marketing

Real time SEM campaign management of over 5 countries on Google, Bing and Yahoo, campaign data analysis and optimization.

SEM campaigns management, bidding strategies, campaign analysis and optimization, translations from English to Chinese

32 hours of teaching 7 classes per week

Attended UN meetings and wrote summaries, translated World Ecology Report from English to Chinese, wrote and edited article for internal newsletter

Edited university publication

Prepared pupils for public oral exams (HKCEE)

Interviewed over 100 applicants for bankrupcy

Exchange year